Signifier and Signified:
Something that has a symbolic meaning and what we interprit e.g. a Coffin or a Rose at Funerals
Denotations/Denotes
The discription of a specific text e.g. analysing a specific font or word
Binary Opposition
Two opposties combined or combining together
Polysemy
where somthing has many possible meanings
Anchors/Anchorage
when the signifier has been made clear
Commutation Test
Identifify or select a signifier and discribe wether it would impact the text e.g. Pink Speedo's or a jump suit
Prefered Reading
How it is hoped that you will interprit the text and respond to it.
Negotiated Reading
where you understand the meaning of it up to a certain point
Oppositional Reading
Understand the knowledge and intentions through lack of knowledge and follow bits not all of it
Narrative Enigma
Where you keep some infromation away from the audience about one of the characters in a sence of mystery.
Intertextuality
the meaning of one text is linked to an existing text.
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